Must-have skills for traders

Entry level for people who have chosen trading as their profession. Whether you are part of a company's sales team or on your own in the sales field, this module will give you the confidence and skills every salesperson needs.

Introduction to Sales:

What are you selling?

How to stand out from the competition

Why your customers should buy from you

Contact with your customers

What it means to sell

What does it mean to buy

Customer classification

Sales planning and preparation:

Building and refining a sales process

Setting sales goals - contact, meeting, sale

First contact and communication by phone

Arrange appointments by phone

Meeting preparation and planning

Positive thinking and personal motivation

Personal qualities of the successful trader

Elements and aspects of communication

Non-verbal communication and NLP techniques for connecting with the interlocutor

Networking and first impression rules

Verbal and written communication

Basic rules for conducting a business conversation

Up-selling and cross-selling:

Analysis of your products and services

How customers compare your products and services

Why customers buy your products

Successful sales without discounts

What the CLIENT means to you

Selling to existing customers

What does customer service mean?

Determining customer needs:

What to check with the customer

Preparing the conversation with the client

Establishing a dialogue

Techniques for asking questions

Types of questions

Active listening skills

Creation of a proposal according to the needs of the client

Duration: 2 days

Lecturer: Yavor Arnaudov

Qualified and proven strategic marketing and sales professional with over twenty years of experience in managing sales networks and structures in large international companies. NLP Master Practitioner, Master of Economics and Marketing from leading English universities. Lean Six Sigma expert with multiple postgraduate qualifications in management and sales.

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