Entrepreneurs in Stara Zagora vol. 12: Dr. Nikola Ilchev

“Entrepreneurs in Stara Zagora” will close 2025 with not one, but two guests!

 

On November 26 (Wednesday) at 7:00 PM, we invite you to an evening that will not only inspire you – it will give you specific tools for action. The topic is LinkedIn!

 

Our special guests are Alexander Krastev and Emanuel Tonev from BookMark – experts in LinkedIn marketing, personal branding, entrepreneurs who help people and companies to successfully position themselves in the business world.

 

Alexander Krastev is the creator of the LinkedIn marketing agency BookMark and has been conducting trainings for companies and professionals on working with the professional network for a decade. He is one of the faces of the Leadership Storytelling Masterclass trainings, and for nearly 10 years he has also been leading LinkedIn lectures at the New Bulgarian University.

 

Alexander is the author of The Linked Practitioner column in Forbes Bulgaria, and his book on LinkedIn “The Five Circles” (Locus Publishing, 2025) is the most comprehensive publication in Bulgarian dedicated to LinkedIn. Since the end of 2024, Alexander has been back in the role of an entrepreneur, developing the technology startup Satlo.io.

 

Emmanuel Tonev is a LinkedIn expert at BookMark with over 6 years of experience in digital marketing. He is a certified LinkedIn marketing specialist with a focus on B2B and B2C communications. He is the author of the first book in Bulgaria on LinkedIn marketing “How to Build a Personal Brand That Sells on LinkedIn”. He is the organizer of The Linked Academy - BookMark’s initiative dedicated to training and events for professional development on LinkedIn.

 

He is professionally involved in developing personal profiles and corporate pages on LinkedIn. He has successfully developed a career as a freelancer and consultant, supporting professionals and businesses in our country and abroad. He is a frequent guest speaker at events around the country and has experience presenting to audiences of 300+ people.

 

Topics of the evening:

 

What really works on LinkedIn?

How to build a personal brand on LinkedIn that works for you?

How to find clients, partners and opportunities through LinkedIn?

LinkedIn for B2B sales – how to nurture contacts without “selling aggressively”

How to position ourselves so that clients come to us on their own?

AI & LinkedIn – how to use AI for content, analysis and visibility?

What to expect on the Linkedin platform in 2026?

Special: Presentation of their new books – see what they are called and the opportunity to receive them in person and talk to the authors

 

If you have your own business, project or want to develop your own LinkedIn channel – this evening is for you. Don’t miss out on learning all the LinkedIn secrets with the master minds in the field.

 

Admission:

- 15 leva (pre-sale via bilet.bg)

- 20 leva on site (subject to availability)

 

Places are limited, so hurry up – get your ticket in advance to guarantee your spot!

 

We are waiting for you!