⭐🦾 How AI is Changing the Future of Digital Marketing?🦾⭐| Event #1

⭐ Ladies and gentlemen, we extend a warm invitation to the first and only practical event in Varna dedicated to exploring the profound impact of Artificial Intelligence (AI) on the realms of digital marketing and business in 2023! ⭐

 

📅 Date: 02.12.2023; 11:00 - 14:30

📍 Location: Campus 90, "Tsar Osvoboditel", CONF Hall 3

🕖 Duration: 3 and a half hours (including a coffee break and networking opportunities)

 

📑 Our esteemed speakers are fully prepared to present three extensive modules covering 15 topics, guaranteeing you gain the most current insights.

 

🎤 Betina Tsvetkova - digital marketing agency owner, Content Marketing & SEO lecturer and AI marketing specialist. Betina is the driving force behind FCDigitall (Finest Copy), an agency she founded in 2017 and has helped grow clients such as Lifestore, Herbamedica, Ancestral Superfoods, Ecometal Engineering, CloudCart, Staria Chinar  (Old Sycamore), Brut(e), AVIV, VERA and more. 

Betina holds a Bachelor's Degree in Marketing, a Master's Degree in Entrepreneurship, as well as postgraduate qualifications in SEMRUSH Academy, Google Analytics Academy, and DeepLearning.ai. 

She will tell you how to use ChatGPT to create texts and content ideas with the latest GPT-4 model, how to analyze data and integrate the best plugin to work with ChatGPT, how to use Bard, Midjourney and Stable Diffusion for marketing purposes or optimizing business processes and much more!

 

🎤 Hristomir Hristov - entrepreneur, startup activist and creator of fastbooks.bg - the first mobile app for audio book summaries in Bulgarian and Prikazkite.bg - a mobile app for audio stories. Hristomir has been actively involved in business development for the last six years. He is the co-founder of Switch Co-working place in Varna, and at the event, he will share insights on how he integrates AI into his innovative business projects.

 

☑ This event is tailored for those seeking answers to pressing questions, including:

 

💡 Which potential AI applications in marketing do experts recommend most?

💡 How can companies ensure ethical considerations regarding AI, such as the replication of human biases and hallucinations, are taken into account?

💡 What steps is the EU taking to comply with new AI usage regulations?

💡 Is there a concern that excessive use of AI-generated content might lead to a decline in the quality and creativity of marketing campaigns?

 

📑 Agenda: Our program comprises 15 captivating topics that will immerse you in the world of artificial intelligence and its applications in the realms of digital marketing and business.

 

⚪ 11:15 - 12:30 

 

Module 1: “For Machines and Humans” with Betina Tsvetkova

1.1 What Distinguishes a Machine from a Human?

1.2. What is Intelligence?

1.3. Key AI terminology

1.4. What is Artificial Intelligence?

1.5 The Four Types of AI

1.6. Weighing AI's pros and cons

1.7. The Future of Artificial Intelligence: Trends and Predictions

12.15 - 12.30 Coffee break

 

⚪ 12:30 - 13:30

 

Module 2: Digital Marketing and AI with Betina Tsvetkova

2.1. What is Digital Marketing?

2.2. How to Use AI in Digital Marketing:

2.3 Google Rankbrain and AI

2.4. The Role of Chatbots

2.5. Identifying the most effective AI tools for enhancing digital marketing

2.6. How to implement AI into any business's digital marketing strategy?

2.7. Exploring top AI marketing tools

2.8. Current popular AI tools

☑ ChatGPT: A Marketer's Guide to Training "Your" ChatGPT

☑ Bard: A How-To Guide

☑ Copy.ai: Crafting Exceptional Content 

☑ Midjourney: Generating AI-Enhanced Images

☑ Stable Diffusion: Creating AI-Generated Images

 

⚪ 13:30 - 14:30 Module 3: "The Impact of AI on Innovative Mobile App Development" with the Hristomir Hristov

3.1 Exploring how fastbooks.bg and Prikazkite.bg are harnessing the power of AI, revitalizing interest in reading for readers of all ages in the digital era.

 

🎙 14.00 - 14.30 Networking

 

☑ Who is this event suitable for?

👉 "How AI is Changing the Future of Digital Marketing" is a comprehensive event intentionally designed to accommodate a broad spectrum of interests, backgrounds, and levels of expertise. It does not require coding skills or prior knowledge of AI.

💡 For business owners

Learn how AI can revolutionize your business and gain insights on developing an AI strategy to streamline your company's operations.

💡 For marketing enthusiasts

Open to students in marketing, ICT, journalism, and anyone with an interest in technology.

💡For marketing professionals

Whether you're a content creator, marketer, marketing expert, marketing manager, or freelance consultant, explore how you can harness the power of AI in your professional endeavors.

💡 For skeptics and everyone else

While we don't anticipate a scenario straight out of Aldous Huxley's "Brave New World," we will address AI's limitations and the ethical considerations surrounding its use.

 

🎟️ Purchase a Promo Ticket:

Full-Day Pass (Early Bird): (link to bilet.bg)

 

The Full-Day Pass includes: 

⭐All-day access 

⭐Reserved seating 

⭐Custom badge

⭐Marketing materials

⭐Coffee breaks

⭐Networking

⭐Access to a private Facebook group

⭐10 ready-to-use ChatGPT prompts

⭐VIP card with a 10% discount for future events

 

After purchasing your ticket, please be sure to review your confirmation email and retain it until the day of the event. Please keep in mind that seating is limited.

 

On the event day (02.12.23), there will be no on-site ticket purchases available.  Secure your ticket in advance. 

📌 We will be waiting for you at Campus 90 CONF Hall 3! 

 

For additional information and inquiries:

📞 Contact us at +359883909040

📧 Email us at [email protected]

 

🌐 Visit our website: https://aiindigital.com