

Start: 2026-03-14 10:00
End: 2026-03-15 17:00
An ideal seminar for anyone who wants to get into the organization and planning of events - weddings, birthdays, baptisms and parties.
In this seminar we will cover many topics that will be extremely useful to you and which are developed based on our many years of experience in organizing weddings and all kinds of events. We will be absolutely frank, we will share our offers, contacts, as well as super useful tips and pitfalls. We will cover the following topics:
* Creating a style - where to find inspiration and how to decide which style of work is best for us?
* How big do we want our business to be and what exactly will we do - decoration, overall organization, floristry.
* Will the business be local or nationwide? Organization of events abroad.
* The legal side of things - companies, self-insured persons, taxes, legislation, insurance, etc. Working with clients:
* Communication with the client – first communication after receiving an inquiry, maintaining interest, communication after an offer, after negotiation and during preparation, on the day of the event itself and subsequent communication after completion of work. Consultations. Samples.
* Building an overall concept and theme with the client. Projects.
* How to understand the client’s taste and sense of aesthetics and how to apply it in your work. Client psychology.
* How to deal with problematic and capricious clients. Offers and pricing:
* Creating the best offer – how to make offers, standard offer, modifying according to the client’s wishes, the importance of the first offer.
* Pricing – how to price, how to calculate materials, labor and what to take into account, market research, suppliers.
* Negotiating a budget with the client.
* Deposit – when and what deposit to ask for.
* Planning the financial side of things.
* Purchasing materials, renting equipment and maintaining inventory. Organization and planning:
* Organization process and the need for control and planning.
* How to plan every aspect of the organization before and on the day of the event. We will share all the documents we maintain during the planning.
* Working with a schedule and accurately determining the time needed for decoration.
* Teamwork and distributing tasks
* Dealing with stress. Working with colleagues:
* Partnerships and recommendations from colleagues. Creating a network.
* Communication before and during the event – catering, DJ, photographer, florists, pastry chefs, location. Advertising and marketing:
* How to find clients and the power of recommendations. The ideal client.
* Communication channels, social networks, advertising spaces
* Participation in exhibitions
* The importance of photos, photo shoots
* Advertising, marketing plan
* Website and branding
* Advertising materials Bonus topics:
* Decoration and work with fresh flowers and balloons, tips & tricks, materials, supplies
* Working with digital files, purchasing rights, editing programs, printing, etc.
* Useful contacts of suppliers and colleagues.
***
Duration: 10:00 - 17:00, March 14-15
Venue: Sofia, Hotel Bristol - Best Western Plus
Price:
* Early bird or Early bird - until January 30 - €225 / 440.06 BGN
* regular ticket after January 30 - €275 / 537.85 BGN
* promotion if you buy 3 tickets - €250 / 488.96 BGN / ticket
The price includes coffee breaks, water and stationery. Advance payment for the event ticket by bank transfer is required. ***
Check out our wedding website: www.2elshi.com
Photo: Veronica Lubenoff Photography
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