Digital Trends 2023

Digital Trends 2023 | Registration

7.11.2023  - 09:00

Event Registration at the Sofia Event Center Venue

How AI Solves the World's Business and Social Challenges

7.11.2023  - 09:30

AI systems are advancing at warp speed and reshaping everything. And while it may be unnerving to admit the limits of our own intelligence, we can’t afford to ignore the potential benefits of AI when it comes to solving some of the biggest business and society challenges.

Digital Trends 2023 is looking for the main AI applications with a focus on the following sectors:

• Tech Innovations & Creativity
• HR, Productivity & Efficiency
• Sustainability
• Customer Experience
• Health Care & Quality of Life 
• Ethics & Regulations

Microchip Wars

7.11.2023 - 11:30

Embracing Technological Advancements in the Semiconductor Industry.
From smartphones to self-driving cars, from artificial intelligence to the Internet of Things - at the heart of the digital revolution lies the semiconductor industry where new frontiers of innovation are waiting to be explored.

While the chip industry continues to push the boundaries of what is possible, how the European Union - and Bulgaria as a member - are positioned to capitalize on these opportunities and contribute to the growth and development of this vital industry.

Main Topics:

• EU Strategies and Policies to build competitiveness in chip manufacturing.
• The importance of fostering a culture of innovation, collaboration, and investment to unlock the potential of the Semiconductor Industry.

Cybersecurity Trends, Challenges & Solutions

07.11.2023 – 12.30

The cybersecurity landscape is constantly evolving, with new threats emerging every day. The growing sophistication of cyber-attacks highlights the importance of proactive defense strategies.

Main Topics:

• The way Artificial Intelligence and Machine Learning are transforming cybersecurity practices: The role of AI/ML in threat detection, anomaly detection, behavior analysis, and predictive modeling.
• Securing the Internet of Things (IoT) Ecosystem: Strategies for securing IoT devices to bring convenience and connectivity to our lives but also prevent significant security risks.

Digital Trends | Lunch Break

7.11.2023 - 13:30

Fintech Future (powered by Payhawk)

7.11.2023 - 14:30

The benefits and challenges of transitioning to a cashless society

Main Topics:

• The latest trends in digital payment solutions: The benefits of Fintech for consumers, such as personalized financial services and enhanced access to credit.
• Open Banking and the Power of Financial Data: The importance of data privacy, security, and regulatory frameworks in building trust and protecting consumer rights.

The Evolution of Gaming

7.11.2023 - 15:30

Disruptive trends in the gaming industry driving changes in traditional business models

Engaging in discussions on the new trends in the gaming industry and the transformative effects they have on traditional business models will provide insights into how these trends are reshaping the gaming landscape, both in Bulgaria and globally.

Main Topics

• Rise of Esports and Competitive Gaming: Esports has emerged as a global phenomenon, attracting millions of viewers, generating substantial revenue, and developing dedicated esports infrastructure.
• The business opportunities in esports: Sponsorships, media rights, merchandise. Which are the implications of esports on traditional sports, media consumption patterns, and the changing dynamics of advertising and marketing.
• Subscription-Based Gaming and Cloud Gaming Services: The advantages and challenges of these models for both consumers and game developers; the impact on game development, revenue models, and the potential for wider game accessibility and democratization.
• In-Game Purchases and Monetization Strategies: The evolving monetization strategies in the gaming industry, including the implementation of virtual goods, cosmetic items, loot boxes, and other forms of in-game purchases. The impact of these monetization strategies on player engagement, game design, and revenue generation.

How the Rise of the Experience Economy Shapes the E-Commerce Now

7.11.2023 - 16:30

The significant role of personalisation, customer experience, AR & VR, and omnichannel strategies in e-commerce.

In this panel, we are looking for insightful discussions on the intersection of e-commerce and the experience economy, which is booming after the Covid-19 pandemic, providing valuable insights into how businesses can adapt and thrive in this evolving landscape.

Main Topics:

• Personalisation and Customer Experience in E-commerce:
  How the new rise of the experience economy has heightened the importance of personalisation and the customer experience in e-commerce. How businesses can deliver tailored experiences to consumers through e-commerce platforms. The role of user interface design, intuitive navigation, and seamless checkout processes in enhancing the overall customer experience. The challenges and opportunities in building customer loyalty and trust in the digital realm.
• Augmented & Virtual Reality in E-commerce: How AR and VR technologies continue to transform the way consumers engage with products and brands in the e-commerce space. How the integration of AR and VR experiences into e-commerce platforms enhances product visualisation, virtual try-ons, and interactive shopping experiences.
• Omnichannel Strategies and the Blurring of Online and Offline Retail: How businesses can seamlessly integrate online and offline experiences to create a cohesive customer journey. The role of physical stores, pop-up shops, click-and-collect services, and social commerce in enhancing the overall shopping experience. The challenges of maintaining brand consistency across multiple channels.