Digital trends 2022

Старт: Вторник 25 Октомври 2022 09:00 Край: Вторник 25 Октомври 2022 18:00

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Agenda  25 October

8:30 - 9:00 / Registration 

9:20 - 9:30 / Opening 


9:30 - 10:50 / Keynote + Panel discussion: eCommerce                                                                        

Consumer behavior report 

If you want to enter the world of e-commerce, it doesn't matter if your business is  big or small - the door is open to everyone. But in the future development of the  company and its long-term strategy, size definitely matters. How do you grow big  online? E-commerce is a science and as such it has its own theory. What can the  experts tell us, so that we don't just rely on our own "trial and error"  

algorithms? Can AI make our lives even easier? How much more digital can the user  experience get? Are we getting close to the moment when humanity would like  some "de-digitalization" and a return to live communication? Is the consumer fully  immersed in the ecommerce world or the future of retail is in the seamless  omnichannel shopping experience? 

Talking Points: 

  • eCommerce leaders' behavior: mobile commerce, implementation of  innovations, omnichannel approach, advanced communication, voice  shopping, withstanding supply chain issues, emphasis on data protection 
  • Consumer behavior: Today everything is digital, and our phone is a bank  office, a supermarket, an insurance broker, a restaurant, and a travel agency  all at the same time. What is the next step? 

10:50 - 11:00 / Coffee Break 

11:00 - 12:30 / Panel discussion: The Power of Scalability 

How tо grow from start-up into huge, scalable, and profitable businesses despite  limited resources? How to be ready to handle increased demand, trends, and needs,  even with the emergence of new competitors? The Scalability – or the ability to  withstand pressure as a result of growth, without being hindered by resources or  structure - continues to gain popularity, especially following the advancements in  technology that ease communication to customers and increase the efficiency of  doing business. Learn from successful entrepreneurs. 

Talking Points: 

  • The Scalability as Competitiveness: The growth into a profitable company  includes entering a large market and creating a niche for the company’s  products, which pose significant competition to the incumbent businesses in  the same industry.
  • From Great Ideas to Uniqueness: Innovative startups aim at not only creating  a product for the industry but also creating a new industry. Scalable startups  differ greatly from small businesses in the vision and model - a scalable  business grows to dominate the market. 
  • Scaling of Operations: The pressing HR challenge in Bulgaria. 

12:30 - 13:30 / Keynote + Panel: Future Is Fintech 

The question is no longer whether Fintech will transform financial services, but  which firms will apply it best to improve customer experience, enhance the appeal of  their products and emerge as leaders. Industry practitioners are going to discuss the  Fintech perspectives that will determine the steps that companies can take to put  themselves in the best position to lead. 

Talking Points: 

  • Digital payment innovations, The Rise of Digital-only banking, Blockchain in  finance make-over, AI for financial institutions, Intensifying fintech  

regulation - which trends will impact everything that involves money, from  payment and banking to technologies that enhance traditional financial  services. 

13:30 - 14:00 / Lunch Break 

14:00 - 15:20 / Keynote + Panel discussion: Next Gen Metaverses 

Metaverses have existed for decades in the form of multiplayer online games. But  we may soon enter an age of immersive experience hardly distinguishable from our  real world. Gartner predicted that 25% of people will spend at least one hour a day  in the metaverse by 2026. McKinsey's preliminary forecast shows the metaverse has  the potential to grow up to $5 trillion in value by 2030. Organizations across  industries have already been looking to metaverse components (extended reality  headsets, blockchain and NFTs, IoT and cloud tech) - as a means of connection and  new sources of revenue. That exploration continues in new ways as these developing  technologies increasingly interconnect and mature. 

Talking Points: 

  • From immersive entertainment to improved operations: business-focused  metaverse use cases, both in the near term and in the future 
  • Enhanced customer experiences: Advertising, branding and marketing  potential of imaginary worlds 
  • The metaverse economy: NFTs (nonfungible tokens or records of digital  ownership stored in the blockchain) could be an important part of the  metaverse economy, by enabling authentication of possessions and property. 
  • New revenue streams: How to sell goods and services that only exist in the  digital world; Is it possible to detach the brand from the core product and  create a brand-new business model? 

15:20 - 15:30 / Coffee Break 

15:30 - 16:50 / Keynote and panel discussion: Building the Digital State

New technologies offer tremendous opportunities for governments to deliver  efficient public services while optimizing the citizen experience in a more sustainable  way. 

Talking Points: 

  • Estonia – Europe’s digitalization benchmark 
  • How to develop the right policies, regulations and a robust digital infrastructure to  enable a thriving digital economy at a national level? 
  • Which individual government departments, agencies and local governments must  drive transformation by collaborating with businesses, entrepreneurs, nonprofits  and citizens themselves? 
  • What is the role of advanced telecom networks – including forthcoming 5G networks  – and data centers? 
  • The digital state's impact on society, equality, employment and - most important - on building skills for the future? 

16:50 - 17:00 / Closing



Sofia Event Center , България, София, Sofia Event Center,